Comments: Chinese Yahoo! Why don't Chinese domain name

Comments: Chinese Yahoo! Why don't Chinese domain name

Chinese Yahoo! Domain (strictly speaking, the host name ) but not reasonable, still some confusion. Like CNBC host name is cn.finance.yahoo.com, is a global financial services Yahoo! Look in Chinese service. Entertainment channel is cn.ent.yahoo.com. The news web site, and the appearance of newspic.cn.yahoo.com. Obviously this host name design is not in conformity with the business architecture level logic.

Author: Linghu Da

[ eNet ] Ma special comment, " strategic " Professor Zeng Ming took the initial, with a series of " macro " strategical adjust measures to act as " three fire ". In addition to adjust the organizational structure for the " three carriages ", " Yahoo China " site name into " Chinese Yahoo ". At the same time, the " micro" user pays close attention to Internet products do not have significant changes occur.

Yahoo China change changed its name, is actually the second. The name is just a code, as long as the wine, even deep alley, looking for will come. In fact, about " China Google ", " Google China ", we did not feel too big difference. For Ma Yun, from emphasize for many times " is Alibaba buys Yahoo China " instead of " Yahoo! Buy Alibaba ", for the name actually very much like. " Yahoo China " to " China to adjust the Yahoo! ", Ma, a powerful and unconstrained style map out a strategy self perception may be more good.

I want to talk about is the name since, " Chinese ", then the Yahoo China domain is necessary " in china ".

The United States three Internet giants China business domain evolution, can detect its China business strategy or some degree of attention.

Previously, Yahoo China business domain name for yahoo.com.cn, based on years of previous applications of Yahoo! Mail is based on the yahoo.com.cn suffix. Over the years, has been formed in this domain name to visit Yahoo China habit. However, don't know when to start, yahoo.com.cn automatically transferred to cn.yahoo.com.

In accordance with the DNS standards, CN belongs to a host name, is the Yahoo Corp of a server named CN. This domain is more popular point says, Yahoo China is simply the Yahoo Corp many WEB servers in a table. The host name, obviously does not meet the " Chinese Yahoo! " renamed motivation.

In the Chinese website rank ChinaRank, www.yahoo.com.cn this domain flow was ranked twenty. If the flow information without error, we can study, there are still many people in type yahoo.com.cn to the web, or is many third party website links to the yahoo.com.cn URL at the beginning of. Therefore, yahoo.com.cn has a substantial user base and popularity of resources.

This domain name behind another mystery is: Statistics on traffic in general, rather than the host name and domain name. In other words, the cn.yahoo.com flow, are included in the yahoo.com. For flow monitoring method, cn.yahoo.com is also a Yahoo Corp called CN a WEB server.

Chinese Yahoo! All flow into the global ( www.yahoo.com ) Yahoo. In the major domestic traffic statistics of ChinaRank, we can see www.yahoo.com ranked fifth. In addition there is a large user direct access to the United States of America Yahoo! Website, Chinese Yahoo! ( cn.yahoo.com ) contributed 32% of the flow. In addition, Yahoo! Mail service ( mail.yahoo.com ) contributed 12% of the flow, visible home users favored Yahoo! Mail service and a Chinese Yahoo! Does not matter much, and belongs to the United States of America Yahoo! Yahoo! As global GM products.

Chinese Yahoo! Domain (strictly speaking, the host name ) but not reasonable, still some confusion. Like CNBC host name is cn.finance.yahoo.com, looks like Yahoo! Global financial services in Chinese service. Entertainment channel is cn.ent.yahoo.com. The news web site, and the appearance of newspic.cn.yahoo.com. The host name design is not in conformity with the business architecture level logic.

For Chinese Yahoo!, the best domain name strategy is yahoo.com.cn, namely, return to the past. Then the domain name set up a variety of channel host name. However, CN domain makes the user input characters are reduced in number 4, more dapper. Chinese Yahoo! Can also take the point to the Chinese Yahoo! Search channel www.yahoo.cn move, as the sole domain of China Yahoo. From the domain name, yahoo.cn means " Chinese Yahoo! ", " Chinese Yahoo! " website of the best implementation.

In addition, the domain name is the Internet website brand components, concentration and unity are the requirements. No matter what the new domain, in the completion of the transition should be early withdrawal of the old domain name, or more than one domain to turn, make the user produces messy and not the steady feeling.

To sum up, " Yahoo China " was no ground for blame, but at present the website domain name does not reflect the meaning and name agreement, Ma should allow portal "Chinese" for a more thorough.

It is emphasized, and the name and the domain name, website content and service is the core competitiveness. Chinese Yahoo! Since returned two years ago " search portal ", must take " dry cargo to toss about " MA users to call back. ( Ling Tatsu review)